You found us.
We just have a new name.
If you shopped Wearth, you know exactly what you were buying into. That standard is still here. It became Ziracle.
Our heritage
What happened to Wearth
Wearth started with a simple idea: that the best brands for people and the planet deserved a proper home. For years it was the UK's most trusted place to find them.
In 2023, Wearth joined forces with Veo. The same values, a bigger platform, more brands. Then in 2026, Veo became Ziracle. Not a rebrand for the sake of it. A new architecture built for what this space needed to become.
The name has changed twice. The standard behind it hasn't moved once.
Same promise, always
The same three pillars. Every brand.
Every brand you'll find on Ziracle is assessed against the same three standards Wearth shoppers have always cared about.
Kind
Every brand treats people and animals well. Fair wages, safe conditions, nothing cruel anywhere in the supply chain.
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Healthy
Every product is assessed for ingredients that have no business being in your home, on your skin, or in your body. No harmful chemicals. No toxic shortcuts. Everything labelled clearly.
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Sustainable
Every brand is working towards a lighter footprint. Responsible materials, less waste, better choices from design through to delivery.
You don't need to do the homework. That work is already done. Browse by the values you've always shopped by:
Or read the full detail on our sustainability page.
“The name has changed twice. The standard behind it hasn't moved once.”
Built on trust
Six years of trust doesn't disappear
What Wearth built took time. A reputation for knowing what mattered before customers had to ask. A community of independent brands that meet a bar most retailers don't even set.
The platform that Wearth grew into became a Certified B Corp. That certification is earned, not bought. It requires a business to be assessed across how it treats its workers, its community, its customers, and the environment. The platform behind Ziracle passed that bar.
All of that history is still here. Ziracle is what it grew into.
Certified B Corp — Best For The World
From the community
What our shoppers say
“Fantastic for finding ethical brands. Genuinely helpful when I had questions. This is what shopping should look like.”
— Matt S.
“Exceptional service from start to finish. Kept me updated throughout, checked everything had arrived. The team really goes the extra mile.”
— Bejoy Pal
“Really easy to navigate, beautiful packaging, and exactly the kind of company I want to support. Will absolutely order again.”
— Shannie Marie
“A beautiful piece — better quality than anything I'd seen in shops at that price. Arrived quickly and packaged with real care.”
— Suzie Walker
“Keep discovering new brands every time I visit. A very clean site with great products I actually use.”
— Ann
Welcome home
Everything you were looking for when you followed that old link — it's here. 160 verified brands across every corner of conscious living. The same rigour underneath all of it.
Looking for a specific goal? Start with sleep better, eat well, healthy skin, reduce stress, gut health, hormonal health, support immunity, or clean home.
Looking for a gift? Browse by recipient, occasion, or budget. Or go straight to gift sets and hampers.
The name is new. The feeling is exactly what you remember.