For the press

Ziracle is a UK-based marketplace where every brand has already been assessed against three standards — kind, healthy, and sustainable — before anything reaches the platform. Built on six years of foundations as the UK's leading ethical online retailer, Ziracle brings together over 160 independent brands across beauty and self-care, apparel and style, home and sanctuary, food and drink, wellness and vitality, kids and baby, and refills and reusables.

The platform is organised around goals rather than categories, helping shoppers find products based on what they are actually trying to achieve. From sleeping better to keeping a cleaner home, the products are the answer to the question, not the starting point. Every product is clearly labelled with the credentials it has earned, and shoppers can filter by values including vegan, organic, cruelty-free, B Corp, fair trade, plastic free, refillable, and reusable.

Ziracle grew from the foundations of Wearth and Veo, two of the UK's original ethical marketplaces. The platform behind Ziracle was a Certified B Corp, assessed across governance, workers, community, environment, and customers, and named Best for the World by B Lab.

Read more about Ziracle or see the full detail of our standards.