Your brand belongs here.
Ziracle is where shoppers come when they already know they want something good. They just need to find you.
Why join Ziracle
The shoppers who find you on Ziracle are not browsing idly. They arrive with a goal — to sleep better, eat well, feel better in their skin, or clean their home without synthetic chemicals. They are looking for brands that do things properly. They are prepared to pay for quality. And they have been let down enough times to know that not everywhere deserves their trust.
Ziracle has been building that trust for six years, through Wearth and Veo before it. We carry the heritage of the UK's top-rated ethical online retailer, a Certified B Corp named Best for the World by B Lab. When shoppers find your brand here, they already believe in what you're doing. Being part of Ziracle puts you in front of an audience that is actively and specifically looking for what you make.
What we look for
Every brand on Ziracle is assessed against three standards.
Kind.
Workers throughout your supply chain are treated fairly. No forced labour, no child labour, safe conditions, fair wages. Animal welfare is considered at every stage.
Healthy.
Your products are free from ingredients that don't belong in people's homes, on their skin, or in their bodies. No parabens, no petroleum derivatives, no prohibited additives.
Sustainable.
You have taken real steps to reduce your environmental impact. Materials sourced responsibly. Packaging designed with less waste in mind. Progress you can demonstrate.
You don't need to have arrived. You need to be genuinely moving in the right direction and be honest about where you currently stand. Brands working towards certification are assessed on their current standards and direction of travel. Read the full detail of what each standard covers on our sustainability page.
What we sell
We work with independent brands across seven departments:
We look for brands that are organic, vegan, cruelty-free, fair trade, plastic free, refillable, or reusable — and everything in between. The more credentials your products carry, the more filters they appear in and the more shoppers can find you.
How it works
Apply
Register your brand at brands.ziracle.com. We will review your application against our three standards and come back to you within five working days.
Get set up
Once approved, we set up your brand store and product listings. We work with you to make sure everything is accurate, well presented, and optimised for how shoppers search on Ziracle.
Get discovered
Your brand is surfaced to shoppers across goal pages, values filters, category pages, and search. The shoppers who find you are already looking for what you make.
You fulfil, we handle the rest
Orders come in through your existing fulfilment process. You dispatch directly to the customer. We handle customer communications and payment processing.
Get paid
We pay out on a regular cycle. No joining fees. No listing fees. Just a percentage of sales.
Apply to join
Ready to apply? The process starts with registering your brand account. Click below and you will be taken to the Ziracle brand registration page where you can create your account and submit your brand details for review.
Once we have received your registration we will assess your brand against our three standards and come back to you within five working days.
What happens after you register
We review your application
Once you have registered your brand details, our team assesses your application against the Kind, Healthy, and Sustainable standards. We come back to you within five working days.
We set up your store
If approved, we set up your brand store and product listings. We work with you to make sure everything is accurate, well presented, and optimised for how shoppers find products on Ziracle.
You go live
Your brand is surfaced to shoppers across goal pages, values filters, category pages, and search. From that point, orders come in through your existing fulfilment process and we handle the rest.
Frequently asked questions
No joining fee and no listing fee. We charge a percentage of sales only. The rate is discussed as part of the application process.
Once your application is approved we aim to have your brand store set up and live within one week. We handle the full store setup and work with you on product listings.
No. Certification is one of the strongest signals we look for, but brands working towards certification are assessed on their current standards and genuine direction of travel. If you are committed to the three standards and can demonstrate real progress, we want to hear from you.
We recognise a wide range of third-party certifications including GOTS, Soil Association Organic, Fairtrade, B Corp, Leaping Bunny, PETA Vegan, Vegan Society, FSC, OEKO-TEX, Fair Wear Foundation, WRAP, Bluesign, and many more. The full list is on our sustainability page.
Yes. We work with brands from around the world. International brands are assessed against the same standards as UK brands. Products must be able to ship to UK customers.
Orders are placed through Ziracle and fulfilled directly by your brand. You receive the order into your existing fulfilment process and dispatch to the customer. We handle customer communications and payment processing.
Your products appear across category pages, values filter pages, goal pages, and site search. Shoppers can filter by credentials including vegan, organic, cruelty-free, B Corp, fair trade, plastic free, refillable, and reusable. The more credentials your products carry, the more places they surface.
We review your application against our three standards and come back to you within five working days. If your brand looks like a good fit we will invite you to complete a full application covering the detail we need to approve your brand and begin store setup.
Email brands@ziracle.com and we will come back to you.
Still have questions?
Email brands@ziracle.com and we will come back to you. Or if you're ready to get started, register your brand.