Quarter

Quarter recognised a gap in the spirits market, where consumers often faced an 'all or nothing' choice, leading them to pioneer the concept of light spirits. Their range is designed for those who appreciate the ritual and taste of a well-made drink but prefer to moderate their alcohol intake, offering a solution for enjoying cocktails without the full strength. What sets Quarter apart is its innovative approach to distillation, producing spirits that are precisely one-quarter the alcohol, calories, and strength of traditional options. This meticulous crafting ensures that while the impact is lighter, the complex flavour profiles expected from premium spirits are fully retained, making for genuinely enjoyable and less intoxicating drinks. The brand's philosophy is rooted in the belief that spirits are often too strong for many social occasions, and that drinking doesn't always have to lead to intoxication. By focusing on 'light cocktails', Quarter provides a sophisticated alternative, allowing drinkers to savour the moment and the taste, maintaining all the 'buzz' without the 'blur'.