Olly

Olly specialises in creating beautiful, comfortable lingerie that challenges the traditional industry's environmental impact. They address the need for intimate apparel that feels good to wear, while also aligning with a conscious lifestyle, by focusing on sustainable materials and responsible production.

What sets Olly apart is their meticulous material selection. They exclusively use GOTS-certified organic cotton, ensuring the fabric is grown without GMOs or pesticides and processed without harsh bleaches, while also guaranteeing fair working conditions for cotton pickers. Furthermore, their innovative use of recycled lace, made from mechanically processed production scraps, significantly reduces waste and avoids chemical-intensive recycling methods.

This commitment extends beyond just the raw materials; Olly's approach to recycled lace production exemplifies their dedication to circularity. By recovering and grinding their own manufacturing offcuts, they transform what would typically be discarded into a new, high-quality thread, demonstrating a closed-loop system that minimises their ecological footprint.