Flax and Loom

Flax and Loom addresses the environmental challenges of denim production by creating jeans with an exceptionally low carbon footprint, offering a responsible alternative to conventional manufacturing. Founded by sustainable fashion designer Phil Wildbore, the brand ensures that its hemp and cotton are harvested locally to the weavers, and every garment is stitched, eco-washed, and finished by partners in a family-run factory that prioritises fair wages. This integrated approach, from raw material sourcing to final dispatch, focuses on localised production and ethical labour practices, ensuring a transparent and genuinely sustainable supply chain.