DAME

Period care has long been dominated by single-use plastic products that generate significant waste with every cycle. DAME was founded to change that, building a range of sustainable period solutions designed to reduce plastic footprint without compromising on performance or comfort. Their award-winning products sit at the intersection of everyday practicality and genuine environmental responsibility. What sets DAME apart is their commitment to rethinking the category from the ground up. Their most recognised innovation, the world's first reusable tampon applicator, replaces a product that has historically been entirely disposable. Rather than making incremental improvements to existing formats, DAME redesigned the object itself — creating something durable, hygienic, and built to last. DAME is one of the first B Corps in the United Kingdom and operates as a carbon negative business, meaning they remove more carbon than they emit. These are not aspirational targets but verified, operational realities. The brand has attracted a loyal following, including high-profile advocates such as Emma Watson, reflecting both the quality of their products and the credibility of their environmental commitments.